Blogs from Art Waskey

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Meeting the Digital-First B2B Buyers Where They Are

The business-to-business sales landscape has undergone a seismic shift. According to a recent report by Stonehouse Comms, LinkedIn data reveals that 45% of B2B decisions now close within 14 days or less, up from 38% in the second quarter. After five decades in sales,...

AI That Transforms Time to Customer Value

Customer value and time transformation As a seasoned sales professional, I am amazed by AI's impact on transforming time into customer value. What takes a salesperson 3-5 days to accomplish with traditional sales-cycle methods can now be completed in 15 minutes with...

AI Enablement and Workforce Security

AI enablement Why am I so adamant about distributors enabling AI without delay and with a sense of urgency? The answer is because AI is already impacting their businesses. According to technology provider Tecmony, “58% of companies in the B2B sector actively use...

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Featured

What Buyers Expect Today

Do you know who your buyers are and what they expect? According to LinkedIn’s 2025 B2B Buyers Report , Millennials now make up 73% of all B2B buyers and 44% of final purchasing decision-makers. Mark...

Consumers Want to Buy

Just sit there Today’s consumer wants to buy. They do not want to be sold. If you want to succeed in 2024’s marketplace, your sales team needs to reflect on the difference between what was...

The Digital Differentiator

Key Differentiator Many B2B purchases are made before a consumer even contacts a vendor. According to data from SiriusDecisions, 67% of the purchasing process is completed digitally. In spite of...
Travel Days: Critical to Success

Travel Days: Critical to Success

Throughout this AI-Enabled Sales Management series, we've examined AI tools that help maintain analytical focus on key performance indicators...

Defining Your Top 5 Prospects

Defining Your Top 5 Prospects

In my career in sales management, I witnessed too many outside sales reps (OSR) get distracted and lose some top account opportunities. Today, AI...

3 Steps to Avoid Customer Churn

3 Steps to Avoid Customer Churn

We've all experienced the disappointment in learning that one of our Top Ten Accounts is switching to a competitor. There is a practical way to...

Confirming Sales Results Using KPIs

Confirming Sales Results Using KPIs

Macro key performance indicators (KPIs) serve as the lifeblood of a growing, profitable business.  In AI-Enabled Sales Management, the ultimate goal...

Managing Sales Prospects Today

Managing Sales Prospects Today

The importance of management Much has changed in the world of sales, but the importance of managing sales prospects remains high. An active...

Key benefits of AI calendar planning

Key benefits of AI calendar planning

Artificial intelligence is revolutionizing time management, and AI planners are leading this transformation. Moreover, these intelligent systems go...

AI Call Reporting and Sales Management

AI Call Reporting and Sales Management

Managing your Reps — Setting Expectations and Providing Reviews  This is the first in a series of articles I am writing on AI’s impact on managing...

What Buyers Expect Today

What Buyers Expect Today

Do you know who your buyers are and what they expect? According to LinkedIn’s 2025 B2B Buyers Report , Millennials now make up 73% of all B2B buyers...

Balancing Life Decisions

Balancing Life Decisions

Early in my career, I worked for an international distribution company with a steep corporate ladder to climb. As a sales manager, I oversaw a...

How to Improve Strategic Projections

How to Improve Strategic Projections

Like so many areas of business, the art of strategic planning has been greatly altered by the introduction of new technology. Software applications...

Why Sales Teams Need Technology

Why Sales Teams Need Technology

In today’s digital marketplace, it is important to recognize that your sales team needs the right tools in order to successfully compete. Enterprise...