Blogs from Art Waskey

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Shaping a Meaningful Life

Lessons from The River While exercising the other day, I listened to Garth Brooks’ “The River”, and it inspired this week’s sales/leadership tip to shape a meaningful life.  Here’s the first verse of “The River” …  You know a dream is like a river / Ever changin'...

The Timeless Traits of Success

This article was inspired by a woman whose career path demonstrates the timeless traits of success.  Her early entrepreneurial business endeavor was a bookstore. When her husband was promoted, they moved, and she had to find a new path. In her late 40s, with her...

Picture Your Goals: The Power of Functional Imagery

Functional Imagery Training Recent studies have shown that picturing our goals can help us find success. For example, I read about how a woman, who was a non-runner, trained for an ultramarathon. She participated in a study that examined how specific motivational...

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From Purchasing to Procurement

Technical Abilities A young woman came into a distributor’s store to buy a robot to automate her company’s business. The counterperson referred her to their trained technical sales rep. She made him...

Pricing— A Core Competency

As customers, we look for vendors who provide stable and fair pricing.  As sales reps, we know that pricing products consistently creates better customer retention. Certainly, today’s economic...

AI and Marketing Productivity

Coming to your market Artificial Intelligence (AI) applications are rapidly infiltrating market spaces. McKinsey has declared that “AI is poised to disrupt marketing and sales in every sector.” The...
A New Look at Journaling

A New Look at Journaling

The value of journaling  In a seminar I teach, The 4 Disciplines of an Organized Executive, I advocate the use of journaling for improved, timely,...

Lead with Selective Attention

Lead with Selective Attention

I have the privilege of working with a visionary pioneer who has a passion for using cryogenic gases in unique environments. He focuses on the...

AI Enablement and Workforce Security

AI Enablement and Workforce Security

AI enablement Why am I so adamant about distributors enabling AI without delay and with a sense of urgency? The answer is because AI is already...

Travel Days: Critical to Success

Travel Days: Critical to Success

Throughout this AI-Enabled Sales Management series, we've examined AI tools that help maintain analytical focus on key performance indicators...

Defining Your Top 5 Prospects

Defining Your Top 5 Prospects

In my career in sales management, I witnessed too many outside sales reps (OSR) get distracted and lose some top account opportunities. Today, AI...

3 Steps to Avoid Customer Churn

3 Steps to Avoid Customer Churn

We've all experienced the disappointment in learning that one of our Top Ten Accounts is switching to a competitor. There is a practical way to...

Confirming Sales Results Using KPIs

Confirming Sales Results Using KPIs

Macro key performance indicators (KPIs) serve as the lifeblood of a growing, profitable business.  In AI-Enabled Sales Management, the ultimate goal...

Managing Sales Prospects Today

Managing Sales Prospects Today

The importance of management Much has changed in the world of sales, but the importance of managing sales prospects remains high. An active...

Key benefits of AI calendar planning

Key benefits of AI calendar planning

Artificial intelligence is revolutionizing time management, and AI planners are leading this transformation. Moreover, these intelligent systems go...

AI Call Reporting and Sales Management

AI Call Reporting and Sales Management

Managing your Reps — Setting Expectations and Providing Reviews  This is the first in a series of articles I am writing on AI’s impact on managing...

What Buyers Expect Today

What Buyers Expect Today

Do you know who your buyers are and what they expect? According to LinkedIn’s 2025 B2B Buyers Report , Millennials now make up 73% of all B2B buyers...