Blogs from Art Waskey

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How to Motivate with Positive Feedback

One of the best ways a company can improve sales is by providing its sales reps with consistent positive feedback. Being appreciated for a job well done is a great motivator. Motivating methods Monthly reviews are a great opportunity to recognize each team member’s...

4 Ways To Set Sales Goals

A sales leader knows how to set effective goals in specific areas and recognizes that par levels are different for each individual. To boost your company’s sales success, be sure you are setting appropriate goals. A daily call report Fundamental to all sales systems...

The Power of Personalized Motivation in Leadership

One of an executive sales manager’s most challenging responsibilities is keeping people motivated and encouraging their professional growth. To be an effective leader, one of the most important facts to recognize is that each team member has unique abilities. What...

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The Distributor Differentiation

A lot to Consider As an independent regional distributor, you need to take a close look at where to invest your digital dollars. In a recent MDM webcast, Alex Moazed and Nick Johnson talk about...

Distributor Sales: Best Strategies

The Advent of Distribution Networks As we know it today, distribution sales began in the United States in the late 19th and early 20th centuries. Due to the mass production of goods, a nationwide...

Build Customer Loyalty

Building customer loyalty in a business environment typified by rapid digital transformation and virtual online alternatives is challenging. Sales reps need to stay current on the skills required to...
CRM — The Game Changer

CRM — The Game Changer

I am becoming increasingly aware of the importance of using digital tools, especially in the context of sales. The distributorship I was part of for...

A New Day in Sales with AI

A New Day in Sales with AI

It's a new day in sales Artificial Intelligence tools are transforming processes. By analyzing data and automating processes, AI can significantly...

Strengthening your Core with AI

Strengthening your Core with AI

Focus on your core business Artificial Intelligence (AI) tools are particularly effective for your core business. Companies have a lot of...

Improving Traditional Sales Processes

Improving Traditional Sales Processes

Traditional sales techniques can be improved with the assistance of Artificial Intelligence (AI). According to a recent article in Forbes (“Why...

Keep Your Business on Track

Keep Your Business on Track

Keeping your business on track with good people management As an executive sales manager, I found that many work-related problems I encountered did...

Automate to Stay Competitive

Automate to Stay Competitive

With the latest technology, you can streamline operations, improve customer service, and stay competitive in today’s market. Using automation tools...

Branching Out?

Branching Out?

Business expansion should always be a topic for discussion. Branching out can be an excellent way to grow, but it represents a significant...

Is It Time to Expand Your Business?

Is It Time to Expand Your Business?

Central to any good business plan is the possibility of expanding. I am working with a distributor who asked me to advise him on adding a new branch...

Ease, Efficiency, and AI

Ease, Efficiency, and AI

Ease, Efficiency, and AI It’s hard to underestimate the power of AI. It is adding another layer of sophistication to the digitally transformed...

AI is here — get on board!

AI is here — get on board!

The word is out – or I should say, its initials are — AI. AI is dominating discussions in distribution, from webcasts to conferences. It's reshaping...

Follow your Passions to Success

Follow your Passions to Success

When you can follow your passions, success is never far behind. Yet acting on your passions is often a bit of a balancing act as life offers us...

Personalization in the Digital Era

Personalization in the Digital Era

Personalization Personalization is important to successful sales and customer service. Today, technology is rapidly transforming how personalization...

Turning Problems into Opportunities

Turning Problems into Opportunities

A change in mindset How many times have your problems kept you awake at night? Worrying about issues saps your energy and brings on insomnia. This...

Maximizing Talents Maximizes Success

Maximizing Talents Maximizes Success

As managers, we are successful when those who are in charge make the most of their talents. Identifying each individual's talents and aligning them...

The Talent Match

The Talent Match

A poor fit As managers, we are responsible for helping those we oversee succeed in jobs that match their talents. Sometimes we find we are dealing...

Spend Time with the Right People

Spend Time with the Right People

As a Sales Manager, I learned the importance of spending time with the right people. While it is logical to focus attention on reps who may be...

The three most common uses of AI

The three most common uses of AI

One of AI's greatest advantages is its ability to significantly reduce the time required for routine processes. By automating tasks such as order...