Blogs from Art Waskey

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The AI Gold Rush – Presenting Opportunities

The Early Movers  AI never ceases to amaze me. I’ve just read another article about the rapid changes it's bringing. AI feels like a gold rush, transforming industries and even making its way into Super Bowl ads! AI appears to be broadening beyond the handful of...

Why Response Speed and AI Win Customers

In today's accelerated B2B environment, response speed has become a critical competitive differentiator. According to Harvard Business Review, companies that contacted potential customers within an hour of receiving a query were nearly seven times as likely to qualify...

Monthly Sales Assessment – the Foundation of Success

This article on Monthly Sales Assessment is the last in my series on the AI-Enabled Sales Process. The Monthly Sales Assessment is a joint manager-salesperson meeting that reviews 10 key metrics across Outcomes and Territory Management. I consider it to be the...

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To Retain Employees Look to your Managers

Look to your managers Managers are the link to employee retention. The management consulting firm Gallup specializes in the science of employee engagement. Also, their surveys have found that people...

CRM — The Game Changer

I am becoming increasingly aware of the importance of using digital tools, especially in the context of sales. The distributorship I was part of for 34 years was an early adopter of digital...

Defining Your Top 5 Prospects

In my career in sales management, I witnessed too many outside sales reps (OSR) get distracted and lose some top account opportunities. Today, AI can help with the challenge of defining your Top 5...
4 Lessons from a Mattress Salesman

4 Lessons from a Mattress Salesman

My wife had recently noted that our bed was beginning to have two distinct sags, and so on my lunch break I stopped in a mattress store.  A...

What’s Your Perspective?

What’s Your Perspective?

How important is perspective to your success in sales? Consider this. A shoe salesman finds himself on a remote island among a tribe of people who...

Getting the Call Back

Getting the Call Back

You try and try to get a potential client you know needs you to call back, or email, or whatever. Check out this story and couple tips to convert...

The New Face-to-Face Call

The New Face-to-Face Call

Is virtual sales the future? The most outgoing professionals in business, salespeople, are now required to stay home due to pandemic quarantines. As...

Knowing What your Customer Means

Knowing What your Customer Means

Understanding your customer’s goals is critical to success in sales. If you don't know what the customers goals or needs are, you may be left...

The Time for Prospecting

The Time for Prospecting

Making prospective calls is always an important part of a sales reps’ agenda, but sometimes prospecting doesn't take as high of a priority as it...

Price Versus Value

Price Versus Value

Have you found yourself frustrated by customers who seem to be shopping for the lowest price?  Does the term “bottom feeder” sometimes feel...

Time to think SMART

Time to think SMART

One of my best salespersons recently approached me in frustration, saying, “I’m spending too much effort on things that don’t really matter and not...

Look, Listen, Learn, and Ask for Help

Look, Listen, Learn, and Ask for Help

A sales rep new to our company attended an intensive training program given by one of our primary vendors. He was very excited about what he had...

Social Selling Anyone?

Social Selling Anyone?

I was recently reminded of social media’s critical importance to marketing when asked by Vicara Books, the publisher of my latest book, how many...

Why the Confusion?

Why the Confusion?

Are customers missing your message? Here are four potential reasons why. Learn these and become better equipped to make that sale!

Curb Your Enthusiasm

Curb Your Enthusiasm

When a potential customer isn’t truly excited about the product you offer, perhaps they don’t realize their need and how your product will help them. What do you do?

When Should You Really Leave

When Should You Really Leave

Do failed meetings really mean the opportunity is dead? Check out three ideas to extend prospective sales calls and make new contacts in this weeks Art of Sales article.

Aim For Excellence

Aim For Excellence

Defining Excellence Successful Sales managers constantly search for measures of excellence for their sales professionals, keys to unlock their...