Blogs from Art Waskey

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Why Sales Teams Need Technology

In today’s digital marketplace, it is important to recognize that your sales team needs the right tools in order to successfully compete. Enterprise technology — the deployment of hardware, software, and other digital tools — is a powerful motivation for the new...

How to Motivate with Positive Feedback

One of the best ways a company can improve sales is by providing its sales reps with consistent positive feedback. Being appreciated for a job well done is a great motivator. Motivating methods Monthly reviews are a great opportunity to recognize each team member’s...

4 Ways To Set Sales Goals

A sales leader knows how to set effective goals in specific areas and recognizes that par levels are different for each individual. To boost your company’s sales success, be sure you are setting appropriate goals. A daily call report Fundamental to all sales systems...

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Pricing Dynamics for Today

With digitization has come rapid change in how we view and analyze pricing decisions. It is no longer viable to price on a set-it and forget-it basis. The many factors impacting pricing can now be...

The Makings of an Effective Leader

When I consult with the next generation of business owners and key executives, I am frequently asked what makes an effective leader. This is an important question. As John Maxwell notes in The 21...

AI and Cost Containments

One of the greatest advantages of deploying Artificial Intelligence (AI) applications is the effective cost containments they yield. AI can help businesses be more efficient in several areas....
Managing Change and Building Trust

Managing Change and Building Trust

Be a differentiator The distribution business is built on managing change, building trust, strong relationships, and the ability to find solutions...

Strengthen Your Sales Position

Strengthen Your Sales Position

Digital tools have altered the customer experience. For example, product research, once the realm of the sales rep, is now done routinely by the...

Build Online Confidence

Build Online Confidence

Changing Customer Relationships I consult primarily with distributors with revenues of $10 million and below. This group's success stems from...

Taking Control of the Mind

Taking Control of the Mind

Our mind can be likened to an iceberg. The tip of the iceberg represents the relatively small part of our brain which is our conscious mind. This...

Organizational Tools

Organizational Tools

Why organize? What is it that makes being organized a functional way to succeed? To begin, it is important to realize that with every business...

Passionate About Success

Passionate About Success

There are many elements that go into achieving success in a competitive sales environment. I have found that passion is one of the most critical. A...

Managing Stress

Managing Stress

Stress at Work When stress overcomes you, it can hinder your ability to move forward. I have often been so stressed by noon that I wasn’t hungry for...

Managing Your Projects

Managing Your Projects

The Problem As a consultant to small- and medium-sized distributors, I often focus on project management. I generally begin an assignment with the...

Technology and Personalization

Technology and Personalization

As digital transformation reshapes the sales process, it is crucial to establish a good balance between technology and personalization. Also, the...

Taking Action With AI

Taking Action With AI

Professional sales reps need to pay attention to what is new, particularly as it relates to Artificial Intelligence (AI) and enterprise selling. It...

Finding Opportunity in Change

Finding Opportunity in Change

We need to look for the opportunities often hidden within disruption. As author Barbara Kingsolver, says, "The changes we dread most may contain our...

A Strong Cultural Foundation

A Strong Cultural Foundation

Cultural Fragility Each business has a unique culture and it can be fragile. Changes within and outside your organization can threaten the culture...

Build Customer Loyalty

Build Customer Loyalty

Building customer loyalty in a business environment typified by rapid digital transformation and virtual online alternatives is challenging. Sales...

Pricing— A Core Competency

Pricing— A Core Competency

As customers, we look for vendors who provide stable and fair pricing.  As sales reps, we know that pricing products consistently creates better...

Pricing Solutions for Disruptive Times

Pricing Solutions for Disruptive Times

There is no stopping the impact of economic disruptors on your business. Consequently, supply chains may become tangled, inflation can flare up, and...

Pricing Dynamics for Today

Pricing Dynamics for Today

With digitization has come rapid change in how we view and analyze pricing decisions. It is no longer viable to price on a set-it and forget-it...

Pricing — A Data-Driven Process

Pricing — A Data-Driven Process

Technology has changed the dynamics of pricing strategy. With digitalization, information is now readily available to measure customer performance....

Provide Expertise

Provide Expertise

Trusted Advisors We are all aware of how challenging the rapid pace of sales is in today’s digitized market. Also, changing customer expectations...

Your Technology IQ

Your Technology IQ

Digitization Digitization is the name of the game in today’s fast-paced world of sales. Technology options can seem overwhelming but to be...

The Satisfied Customer

The Satisfied Customer

The best measure of performance is a satisfied customer. Today’s digital business practices enable swifter transactions. However, they can be a...

A Happy Customer Base

A Happy Customer Base

Happy employees create happy customers. Don’t let employee complaints reach your customers’ ears. Optimize employee performance by providing your...