Blogs from Art Waskey

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Micro Metrics That Drive Sales Performance

While macro indicators shape overall sales impact, a select group of micro indicators truly drives measurable success. These key metrics are essential to monitor regularly, as they directly influence performance outcomes. Also, to maximize results, sales managers and...

How Sales Dashboards Drive Performance

Modern sales dashboards A great deal has changed in the world of sales, but certain aspects remain critically important. For example, call reporting, calendar planning, and prospecting are still fundamental to a successful sales strategy. The application of digital...

Managing Sales Prospects Today

The importance of management Much has changed in the world of sales, but the importance of managing sales prospects remains high. An active interaction between the sales manager and his outside sales reps (OSR) should occur monthly. OSRs must be able to discuss...

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An Effective Calendar System

The digital calendar Today’s digital calendars offer highly effective calendar systems that greatly improve our ability to manage time. When properly used, a digital calendar serves as a planner,...

Use Available Digital Capabilities

Many purchasing decision makers are now digital natives and that number continues to grow. This makes the excellence of your digital capabilities critical to sales success in 2024. Here are some key...

Lessons from Evergreen Companies: Tenets of Business Growth

I recently read “Another Way” by Dave Whorton. In this book, Whorton gives practical advice and real-world examples of companies going Evergreen. Several of the tenets of business growth he...
Adjusting to change

Adjusting to change

Information technology is at the root of so many alterations in the way we do business, both internally and externally. We all need to learn, and...

Engage in Your Mission

Engage in Your Mission

A focused mission yields results. The most effective leaders of the 20th century all had a razor sharp focus on a cause. Fully engaging in a mission...

Sales Strategies for the Digital Age

Sales Strategies for the Digital Age

Develop commercial insight In their seminal 2011 work, The Challenger, Taking Control of the Customer Conversation, Matthew Dixon and Brent Adamson...

Know Your Customer

Know Your Customer

Make personal connections To remain competitive in a world with lots of alternative purchasing channels, you need to know your customer. I advise...

Personal Service is a Plus

Personal Service is a Plus

Is anyone listening? As automation replaces people in customer service positions, the sense that no one is really listening grows. This makes...

A Balanced Sales Approach

A Balanced Sales Approach

Feeling Appreciated It is easy to slip into the Best Supporting Rep role. Filling an urgent client request or fixing a problem begets customer...

3 Tips for Business Growth

3 Tips for Business Growth

I enjoyed 47 wonderful years in a career as a sales executive and leader, seeing tremendous business growth during that time. When I reached...

Handling Success Wisely

Handling Success Wisely

Being in a leadership position is an honor we work toward, but once there, you may find yourself unsure of how you go about handling success. Have...

Freedom to Believe in Yourself

Freedom to Believe in Yourself

Napoleon Hill posited, “Whatever the mind of man can conceive and believe, it can achieve.” Hill is an example of someone who found his...

Keys for an Organized Executive

Keys for an Organized Executive

The disciplines of an organized executive Self-confidence Sales and leadership is more about a person’s self-confidence than the amount of product...

Reading as a Resource

Reading as a Resource

I have a client who is concerned about her intellectual growth. She asked how I came up with so many ideas for my weekly sales tips. I shared with...

3 Tips for Proactive Selling

3 Tips for Proactive Selling

We’re back meeting with customers face-to-face. Yet in this “post pandemic era,” it feels like the way we do business will never be the same. Sales...

Finding Your Way and Making Goals

Finding Your Way and Making Goals

I consult with executives of all ages who are having trouble finding their way and making goals. Being uncertain as to where your career is headed...

Grow Your Contact Base

Grow Your Contact Base

While the best networking result remains a referral from an existing client, the paths to that outcome have changed radically. To light up your...

Best Pricing Strategies

Best Pricing Strategies

The pandemic has disrupted supply chains, resulting in shortages of goods and rapidly escalating material costs. Many suppliers have had to adjust...

A Great Mentor

A Great Mentor

Ambitious people are always looking for someone who can make them even better. Behind many successful people in history is a great mentor, a trusted...

Guided by Success

Guided by Success

A mentor can be a valuable guide to a successful career. The relationship is a personal one. To be effective, you need to choose a mentor carefully....

Differentiate Yourself

Differentiate Yourself

The sales rep felt dejected. He had demonstrated to a client the cost savings offered by changing to a new process. When he followed up on his...

Making it a Habit

Making it a Habit

Finding the sweet spot During my long career in sales and executive leadership, many have approached me with concerns over their career path. They...

In the People Business

In the People Business

A year of living behind closed doors and in front of computers has left many wondering if the art of selling has been redrawn. Of necessity, we have...