Blogs from Art Waskey

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Micro Metrics That Drive Sales Performance

While macro indicators shape overall sales impact, a select group of micro indicators truly drives measurable success. These key metrics are essential to monitor regularly, as they directly influence performance outcomes. Also, to maximize results, sales managers and...

How Sales Dashboards Drive Performance

Modern sales dashboards A great deal has changed in the world of sales, but certain aspects remain critically important. For example, call reporting, calendar planning, and prospecting are still fundamental to a successful sales strategy. The application of digital...

Managing Sales Prospects Today

The importance of management Much has changed in the world of sales, but the importance of managing sales prospects remains high. An active interaction between the sales manager and his outside sales reps (OSR) should occur monthly. OSRs must be able to discuss...

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Featured

Leading with Added-Value

The term added value has been a significant part of sales strategy discussions in the last several years. In the digital age, its importance continues to grow. In a recent webcast by Distribution...

Signature Strength: When Challenge and Skill Merge

Core Strength A highly successful independent technical specialist recently contacted me for help. His dilemma — he was bored and this left him anxious. My first question to him was: “If you were to...

The 5-Generation Legacy Rule

In Baltimore City, Maryland, my father owned two 20-foot refrigerated displays in a store that sold meat. His five children learned how to develop a strong moral character from him. As an example of...
Keeping Sales Consistency

Keeping Sales Consistency

The goal Satisfying customers is the goal right? Do so by keeping sales consistency! You can classify salespeople into two general groups: hunters...

Meeting Customer Needs

Meeting Customer Needs

Selling is about helping others and meeting customer needs. A good sales person needs to be many things, including focused, organized, and...

Guarding the Buyer’s Best Interest

Guarding the Buyer’s Best Interest

My sales career has been in an industry that provides essential products. Sometimes those products can be in short supply, which makes customers...

Developing Strategic Partnerships

Developing Strategic Partnerships

I recently interviewed a man who had been the VP of Sales for a national manufacturer. The company he represented sold through a network of...

Ready to Pivot to Online Meetings ?

Ready to Pivot to Online Meetings ?

Were you able to pivot to online meetings when the pandemic closed traditional sales channels? The owner of a high performance car engine...

Winning New Business

Winning New Business

Unseating the Competition Customers get comfortable with their existing suppliers and this makes it difficult to unseat the competition and win new...

What’s in Your Funnel?

What’s in Your Funnel?

The tactical presentation Selling involves strategy and the driver of any good tactical plan is a robust sales funnel. For a sales presentation to...

What’s Your Sales Strategy?

What’s Your Sales Strategy?

Selling Involves Strategy Like a good game of chess, selling involves strategy and paying careful attention to all the moving pieces.  I worked...

Solving a Sales Dilemma

Solving a Sales Dilemma

A client came to me for advice on a sales dilemma. One of his customers was expanding his business and needed to purchase a couple of hundred...

Job Guidance

Job Guidance

Daunted By New Responsibilities Are you in a new leadership position and feeling the need for some job guidance? As a master coach, I recently...

Gearing up to Hire

Gearing up to Hire

There is bright news on the horizon and companies find themselves gearing up to hire additional staff. As the vaccines for COVID-19 are approved and...

Recap, Review, Realign

Recap, Review, Realign

To effectively plan for the New Year of business, it is important to recap your transactions in 2020, review their effectiveness, and realign your...

How to gain customer commitment

How to gain customer commitment

A rep came to me with the news that he was finally making headway with a prospect, but had trouble with them making the commitment. His new contact...

Building a Business Relationship

Building a Business Relationship

Stalled conversations One of my reps was finding it difficult to engage his prospects and build the relationship.  Seeking my counsel he explained,...

4 Elements to Overcoming Inexperience

4 Elements to Overcoming Inexperience

The seasoned salesperson knows where he/she is going and how to get there. It’s typical, however, to those new to the profession to feel insecure....

Building Self-confidence

Building Self-confidence

Self-esteem can be a bit of a misnomer as it often does not come entirely from within. The process of building self-confidence requires the support...

The Efficient Home Office

The Efficient Home Office

Many of the sales managers and reps I advise have commented that working from home during this pandemic has made them more efficient. This has come...

Shifting Sales and Service Channels

Shifting Sales and Service Channels

Stay Flexible with your Service Channels I recently went to the hardware store to purchase some plumbing supplies for a home project. I was delayed...

Treat Them All the Same

Treat Them All the Same

Now that I am no longer a Vice President at a well-established welding and gas distributor, I find it interesting to note how some people treat me...