Blogs from Art Waskey

Most Recent

The Power of Personalized Motivation in Leadership

One of an executive sales manager’s most challenging responsibilities is keeping people motivated and encouraging their professional growth. To be an effective leader, one of the most important facts to recognize is that each team member has unique abilities. What...

CRM — The Game Changer

I am becoming increasingly aware of the importance of using digital tools, especially in the context of sales. The distributorship I was part of for 34 years was an early adopter of digital technology. We used Salesforce, which in the mid-2000s was somewhat clunky and...

A New Day in Sales with AI

It's a new day in sales Artificial Intelligence tools are transforming processes. By analyzing data and automating processes, AI can significantly enhance your revenue stream. More efficient sales processes Here are two examples of how AI is making the sales process...

Subscribe

* indicates required
Subscribe me to:

Featured

The Makings of an Effective Leader

When I consult with the next generation of business owners and key executives, I am frequently asked what makes an effective leader. This is an important question. As John Maxwell notes in The 21...

The High-Value Customer

How to Measure Success While VP of Sales, I oversaw a hospital account that was among our leading 10 customers. Their purchases topped the charts. Yet our CFO questioned the account’s profitability...

Maximizing Price Increase Attainment

Pricing strategy One of the top distribution subjects in the last two years has been pricing strategy. In 2021 and through the first half of 2022, systems were related to dealing with supply chain...
Getting the Call Back

Getting the Call Back

You try and try to get a potential client you know needs you to call back, or email, or whatever. Check out this story and couple tips to convert...

The New Face-to-Face Call

The New Face-to-Face Call

Is virtual sales the future? The most outgoing professionals in business, salespeople, are now required to stay home due to pandemic quarantines. As...

Knowing What your Customer Means

Knowing What your Customer Means

Understanding your customer’s goals is critical to success in sales. If you don't know what the customers goals or needs are, you may be left...

The Time for Prospecting

The Time for Prospecting

Making prospective calls is always an important part of a sales reps’ agenda, but sometimes prospecting doesn't take as high of a priority as it...

Price Versus Value

Price Versus Value

Have you found yourself frustrated by customers who seem to be shopping for the lowest price?  Does the term “bottom feeder” sometimes feel...

Time to think SMART

Time to think SMART

One of my best salespersons recently approached me in frustration, saying, “I’m spending too much effort on things that don’t really matter and not...

Look, Listen, Learn, and Ask for Help

Look, Listen, Learn, and Ask for Help

A sales rep new to our company attended an intensive training program given by one of our primary vendors. He was very excited about what he had...

Social Selling Anyone?

Social Selling Anyone?

I was recently reminded of social media’s critical importance to marketing when asked by Vicara Books, the publisher of my latest book, how many...

Why the Confusion?

Why the Confusion?

Are customers missing your message? Here are four potential reasons why. Learn these and become better equipped to make that sale!

Curb Your Enthusiasm

Curb Your Enthusiasm

When a potential customer isn’t truly excited about the product you offer, perhaps they don’t realize their need and how your product will help them. What do you do?

When Should You Really Leave

When Should You Really Leave

Do failed meetings really mean the opportunity is dead? Check out three ideas to extend prospective sales calls and make new contacts in this weeks Art of Sales article.

Aim For Excellence

Aim For Excellence

Defining Excellence Successful Sales managers constantly search for measures of excellence for their sales professionals, keys to unlock their...