Blogs from Art Waskey

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Adopting AI – The Smart Move for Outside Sales

Attention, all sales executives. Digital Transformation (DX) and Artificial Intelligence (AI) are here. It took a long time for the collection of technologies and applications referred to as DX (laptops, emails, texting, smartphones, social media technologies, etc.)...

Organize Solutions to Meet Personnel Needs

Personnel issues, if left unaddressed, can create chaos and derail business operations. Remember, when working with others, there are no absolutes. You need to organize principles and solutions to meet needs. Here are four ways to organize solutions. Delegate...

Keep Your Business on Track

Keeping your business on track with good people management As an executive sales manager, I found that many work-related problems I encountered did not originate from business economics but from personnel issues. As organizations grow and develop, staffing needs...

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Togetherness Breeds Success

Togetherness breeds success. In their book, Who Not How, Dan Sullivan and Benjamin Hardy discuss how to use teamwork to your advantage. They describe how bringing the right person or persons —...

Building a Successful Team for the Digital Age

Changing Sales Dynamics In the book, Thriving on Chaos, Tom Peters states: “If you’re not confused, you’re not paying attention". As a result of digitalization, sales dynamics are changing at an...

Understand your customer

Building trust in customer relationships is critical to a successful sales cycle. To establish trust you need to understand your client’s needs and always keep their welfare in mind. Your ability to...
The Time for Prospecting

The Time for Prospecting

Making prospective calls is always an important part of a sales reps’ agenda, but sometimes prospecting doesn't take as high of a priority as it...

Price Versus Value

Price Versus Value

Have you found yourself frustrated by customers who seem to be shopping for the lowest price?  Does the term “bottom feeder” sometimes feel...

Time to think SMART

Time to think SMART

One of my best salespersons recently approached me in frustration, saying, “I’m spending too much effort on things that don’t really matter and not...

Look, Listen, Learn, and Ask for Help

Look, Listen, Learn, and Ask for Help

A sales rep new to our company attended an intensive training program given by one of our primary vendors. He was very excited about what he had...

Social Selling Anyone?

Social Selling Anyone?

I was recently reminded of social media’s critical importance to marketing when asked by Vicara Books, the publisher of my latest book, how many...

Why the Confusion?

Why the Confusion?

Are customers missing your message? Here are four potential reasons why. Learn these and become better equipped to make that sale!

Curb Your Enthusiasm

Curb Your Enthusiasm

When a potential customer isn’t truly excited about the product you offer, perhaps they don’t realize their need and how your product will help them. What do you do?

When Should You Really Leave

When Should You Really Leave

Do failed meetings really mean the opportunity is dead? Check out three ideas to extend prospective sales calls and make new contacts in this weeks Art of Sales article.

Aim For Excellence

Aim For Excellence

Defining Excellence Successful Sales managers constantly search for measures of excellence for their sales professionals, keys to unlock their...