Bring Genius to Life: The Impact Filter Tool

Impact Filter

In their book, Who Not How, authors Dan Sullivan and Dr. Benjamin Hardy discuss the best ways to maximize the effectiveness of selective attention and bring your genius to life. Sullivan created a tool called “Impact Filter” that helps to define what the successful completion of a project looks like. Impact Filter helps you identify the kind of insights that are intuitive to geniuses, like Bill Gates and Steve Jobs. Use the impact filter tool to zero in on the insights important to your project and make them common practices.

Questions to consider

Here is a list of Impact Filter questions Sullivan suggests you consider when bringing your purpose to fruition.

Definition: What is the project?
Purpose: What do you want to accomplish?
Importance: What’s the biggest difference this project will make?
Ideal Outcome: What does the completed project look like?
Best Result: If you take action, what happens?
Worst Results: If you don’t take action, what happens?
Success Criteria: What has to be true when this project is finished?

Define your objective

Sullivan advocates, “Only when your goal is clearly defined and persuasively expressed can you start getting the support you need to achieve your goals.”

I have been working with a gentleman who is a pioneer in the use of cryogenic gases in unique environments. He has brought his vision to fruition through the use of selective attention and the Impact Filter tool. We began by putting his initial ideas in writing, then brainstorming these thoughts and recording results. This process culminated in his designs for pioneering labs that produce finished cannabinoid products. He developed the cryogenic equipment to implement the procedures and build the labs. Today, his company does lab installations across the United States and beyond.