Blogs from Art Waskey

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Shaping a Meaningful Life

Lessons from The River While exercising the other day, I listened to Garth Brooks’ “The River”, and it inspired this week’s sales/leadership tip to shape a meaningful life.  Here’s the first verse of “The River” …  You know a dream is like a river / Ever changin'...

The Timeless Traits of Success

This article was inspired by a woman whose career path demonstrates the timeless traits of success.  Her early entrepreneurial business endeavor was a bookstore. When her husband was promoted, they moved, and she had to find a new path. In her late 40s, with her...

Picture Your Goals: The Power of Functional Imagery

Functional Imagery Training Recent studies have shown that picturing our goals can help us find success. For example, I read about how a woman, who was a non-runner, trained for an ultramarathon. She participated in a study that examined how specific motivational...

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Reflect and Direct: The Essential Monthly Sales Review

Throughout our AI-Enabled Sales Management series, we've explored AI directives for call reporting, calendar planning, prospecting, dashboarding, sales reviews, and Customer 360 meetings. In this...

Provide Expertise

Trusted Advisors We are all aware of how challenging the rapid pace of sales is in today’s digitized market. Also, changing customer expectations require adopting new approaches to sales that merge...

Spend Time with the Right People

As a Sales Manager, I learned the importance of spending time with the right people. While it is logical to focus attention on reps who may be underperforming, to help them improve results, it is...
Know Your Customer

Know Your Customer

Make personal connections To remain competitive in a world with lots of alternative purchasing channels, you need to know your customer. I advise...

Personal Service is a Plus

Personal Service is a Plus

Is anyone listening? As automation replaces people in customer service positions, the sense that no one is really listening grows. This makes...

A Balanced Sales Approach

A Balanced Sales Approach

Feeling Appreciated It is easy to slip into the Best Supporting Rep role. Filling an urgent client request or fixing a problem begets customer...

3 Tips for Business Growth

3 Tips for Business Growth

I enjoyed 47 wonderful years in a career as a sales executive and leader, seeing tremendous business growth during that time. When I reached...

Handling Success Wisely

Handling Success Wisely

Being in a leadership position is an honor we work toward, but once there, you may find yourself unsure of how you go about handling success. Have...

Freedom to Believe in Yourself

Freedom to Believe in Yourself

Napoleon Hill posited, “Whatever the mind of man can conceive and believe, it can achieve.” Hill is an example of someone who found his...

Keys for an Organized Executive

Keys for an Organized Executive

The disciplines of an organized executive Self-confidence Sales and leadership is more about a person’s self-confidence than the amount of product...

Reading as a Resource

Reading as a Resource

I have a client who is concerned about her intellectual growth. She asked how I came up with so many ideas for my weekly sales tips. I shared with...

3 Tips for Proactive Selling

3 Tips for Proactive Selling

We’re back meeting with customers face-to-face. Yet in this “post pandemic era,” it feels like the way we do business will never be the same. Sales...

Finding Your Way and Making Goals

Finding Your Way and Making Goals

I consult with executives of all ages who are having trouble finding their way and making goals. Being uncertain as to where your career is headed...

Grow Your Contact Base

Grow Your Contact Base

While the best networking result remains a referral from an existing client, the paths to that outcome have changed radically. To light up your...

Best Pricing Strategies

Best Pricing Strategies

The pandemic has disrupted supply chains, resulting in shortages of goods and rapidly escalating material costs. Many suppliers have had to adjust...

A Great Mentor

A Great Mentor

Ambitious people are always looking for someone who can make them even better. Behind many successful people in history is a great mentor, a trusted...

Guided by Success

Guided by Success

A mentor can be a valuable guide to a successful career. The relationship is a personal one. To be effective, you need to choose a mentor carefully....

Differentiate Yourself

Differentiate Yourself

The sales rep felt dejected. He had demonstrated to a client the cost savings offered by changing to a new process. When he followed up on his...

Making it a Habit

Finding the sweet spot During my long career in sales and executive leadership, many have approached me with concerns over their career path. They...

In the People Business

In the People Business

A year of living behind closed doors and in front of computers has left many wondering if the art of selling has been redrawn. Of necessity, we have...

Keeping Sales Consistency

Keeping Sales Consistency

The goal Satisfying customers is the goal right? Do so by keeping sales consistency! You can classify salespeople into two general groups: hunters...

Meeting Customer Needs

Meeting Customer Needs

Selling is about helping others and meeting customer needs. A good sales person needs to be many things, including focused, organized, and...

Guarding the Buyer’s Best Interest

Guarding the Buyer’s Best Interest

My sales career has been in an industry that provides essential products. Sometimes those products can be in short supply, which makes customers...