I have the privilege of working with a visionary pioneer who has a passion for using cryogenic gases in unique environments. He focuses on the latest technological advancements in cryogenic equipment. This selective attention has enabled him to be a forerunner in the introduction of CryoSpas, where cryotherapy is used as a medical treatment by exposing the body to cryogenic gas. I watched him work with the first CryoSpas in our state of Colorado. His ideas also involve using carbon dioxide for the rapid growth of cannabis and ways to extract helpful medicinal cannabinoids (CBD oils). Today, he is a leader in the field of cannabis laboratory installations and has business across the US and beyond.
The power of selective attention
A lot of people are passionate about what they do, but not all become leading authorities in their field. What sets individuals, like the young man above, or people like Bill Gates and Steve Jobs, apart? Psychologists suggest that these people all have selective attention — the ability to filter distractions and focus deeply on a single pursuit.
The sieve
Today’s digital communication affords us an endless flow of information. While this data exposure can enhance our knowledge of the market and is thought-provoking, it can be overwhelming. We need a sieve to process all this rapid-fire information coming at us. Successful people use selective attention to sift through the data and tune out matters they don’t need. They concentrate on the elements important to their project. This gives them the ability to define what they want and create very clear criteria for success.
Visualize and communicate
Selective attention enables you to both visualize and communicate your purpose. Lastly, be a leader in your field. Use selective attention to filter distractions and focus deeply on your single pursuit.
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