Blogs from Art Waskey

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Performance Indicators That Drive Strategy

Before a manager and salesperson can create a strategic plan for the future, they must scrutinize past and present performance through Key Performance Indicators (KPIs). Both year-over-year (YOY) trends and month-over-month (MOM) momentum are essential for accurate...

Micro Metrics That Drive Sales Performance

While macro indicators shape overall sales impact, a select group of micro indicators truly drives measurable success. These key metrics are essential to monitor regularly, as they directly influence performance outcomes. Also, to maximize results, sales managers and...

How Sales Dashboards Drive Performance

Modern sales dashboards A great deal has changed in the world of sales, but certain aspects remain critically important. For example, call reporting, calendar planning, and prospecting are still fundamental to a successful sales strategy. The application of digital...

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A Daily Journal, an Invaluable Business Tool

Entering all pertinent business-related information in a daily journal is an invaluable tool. It allows you to be organized in your approach to each task as you work your way through the day. In my...

Combine Relationship Selling with Technology

Selling in the Digital World A lot has changed in the world of selling in the past decade, including the role of the salesperson. The pandemic and digitalization have put a damper on many of the...

Ask Why They Are Leaving

A sales manager responded to a recent article I wrote which examined the importance of finding out why a customer was unresponsive. He noted that vital lessons can also be found in discovering why a...
Trust in Customer Relationships

Trust in Customer Relationships

Selling involves the transfer of trust, and a successful sales cycle revolves around establishing trust in customer relationships. The manner in...

Building a Permanent Filing System

Building a Permanent Filing System

Having a consistent digital filing system that supports your business's objectives is critical to success in the digital era. Here are 3 key actions...

How to Better Manage Your Email

How to Better Manage Your Email

A full mailbox is a time sink. Many people assert that checking emails is the biggest time-waster among all management tools. This makes it...

An Effective Calendar System

An Effective Calendar System

The digital calendar Today’s digital calendars offer highly effective calendar systems that greatly improve our ability to manage time. When...

Integrity, Intensity, Intelligence

Generating insights As I age, I find myself taking more time with a friend or colleague over a cup of coffee. Gone are the “all business” meetings...

Managing Your Contact List

Managing Your Contact List

Your Contact List is your lifeline. Managing it well is essential to your success. Let’s look at the skills required for an effective automated...

Use Available Digital Capabilities

Use Available Digital Capabilities

Many purchasing decision makers are now digital natives and that number continues to grow. This makes the excellence of your digital capabilities...

Customer personalization

Customer personalization

Independent distributors succeed based on the added value they bring to the customer relationship. In 2024, strengthening customer personalization...

Adopting AI in Marketing

Adopting AI in Marketing

The traditional marketing landscape is changing rapidly as Artificial Intelligence (AI) tools are introduced. AI is disrupting the usual sales...

Adaptability

Adaptability

Looking Back As I start the New Year, I like to make observations about the previous year. Looking back, 2023 was a year replete with some big...

AI and Cost Containments

AI and Cost Containments

One of the greatest advantages of deploying Artificial Intelligence (AI) applications is the effective cost containments they yield. AI can help...

Consider Implementing AI

Consider Implementing AI

Artificial Intelligence (AI) applications offer exciting possibilities for transforming how business is done. Its applications are complex and very...

AI and Marketing Productivity

AI and Marketing Productivity

Coming to your market Artificial Intelligence (AI) applications are rapidly infiltrating market spaces. McKinsey has declared that “AI is poised to...

Managing Change and Building Trust

Managing Change and Building Trust

Be a differentiator The distribution business is built on managing change, building trust, strong relationships, and the ability to find solutions...

Strengthen Your Sales Position

Strengthen Your Sales Position

Digital tools have altered the customer experience. For example, product research, once the realm of the sales rep, is now done routinely by the...

Build Online Confidence

Build Online Confidence

Changing Customer Relationships I consult primarily with distributors with revenues of $10 million and below. This group's success stems from...

Taking Control of the Mind

Taking Control of the Mind

Our mind can be likened to an iceberg. The tip of the iceberg represents the relatively small part of our brain which is our conscious mind. This...

Organizational Tools

Organizational Tools

Why organize? What is it that makes being organized a functional way to succeed? To begin, it is important to realize that with every business...

Passionate About Success

Passionate About Success

There are many elements that go into achieving success in a competitive sales environment. I have found that passion is one of the most critical. A...

Managing Stress

Managing Stress

Stress at Work When stress overcomes you, it can hinder your ability to move forward. I have often been so stressed by noon that I wasn’t hungry for...

Managing Your Projects

Managing Your Projects

The Problem As a consultant to small- and medium-sized distributors, I often focus on project management. I generally begin an assignment with the...