A focused mission yields results. The most effective leaders of the 20th century all had a razor sharp focus on a cause. Fully engaging in a mission is essential to success. Consider how these individuals approached their goals: John F. Kennedy, Nelson Mandela, Mao Tse-tung, Winston Churchill, Franklin D. Roosevelt, Martin Luther King, Jr., and Gandhi.
Make a Difference– Engage Your Mission
Like the leaders above, you must be committed to making a difference to succeed. Consider these two characteristics when engaging in your mission.
- Significance – According to Stephen Covey (franklincovey.com/the-7-habits), a landmark study done by the Harris Polling Group found that only 15% of the employees in an organization could identify their company’s most important goals. Only 19% were passionate about helping them achieve those goals. Are you clear about what is significant to you? When you understand your significance, you act accordingly. Ifpeople have intrinsic satisfaction in your work, they will affirm you. Both Martin Luther King and Gandhi believed that individual equality and worth was significant and people joined in following their example.
- Purpose – Purpose is significance in action. John F. Kennedy spoke of this when he said: “Ask not what your country can do for you, but what you can do for your country.” (jfklibrary.org). Your purpose should include a strategy with specific measurables for what you expect to achieve. Most people never decide what matters to them or the steps they need to take to get there. Find your purpose and make a plan. Keep moving forward despite setbacks. Stretch your gift and take it a step at a time.
Implement your mission
Examine and define what is most significant to you. Implement those findings by developing a meaningful plan that includes the steps to activate your purpose. Win business by being fully engaged in your commitment to your mission and success.
Get tips and tricks like the above in The Art of Sales books. Or subscribe to the FREE monthly articles here.