We need to look for the opportunities often hidden within disruption. As author Barbara Kingsolver, says, “The changes we dread most may contain our salvation.”
Letting Go
Many great companies have been on the verge of extinction and recovered. Notable examples include Apple, Marvel, GM, AIG, IBM, Starbucks, Jack in the Box, Chrysler, and Lego. Among these, Apple stands out as the most remarkable case. Alyson Shontell’s article in Business Insider describes what she calls the “The Greatest Comeback Story of All Time”. In 1997, Apple was hemorrhaging $1 billion a year. Moreover, the media was predicting its demise. However, at the ’97 Macworld Expo, Steve Jobs humbly addressed the audience: “If we want to move forward and see Apple healthy and prospering again, we have to let go of a few things here. Specifically, we have to let go of this notion that for Apple to win, Microsoft has to lose.”
Finding the Opportunity
Steve Jobs wasn’t afraid to make difficult decisions to get the company back on track. He demonstrated to the world that you can adapt to change by finding opportunity within it. He and Bill Gates joined forces. They announced a five-year contract that would release an updated Mac version of Microsoft Office and Microsoft’s $150 million investment in Apple. In the end, both Jobs and Gates won!
Adapt to Circumstances
A wise businessman adapts to his circumstances. Lastly, the best leaders are continually developing a culture that enables people to find solutions to challenging situations. They embody active listening, attentiveness to ideas with an open mind, and the ability to respond without judgment or finality. Demonstrating understanding and respect is integral to their projection. Furthermore, they embrace lifelong learning, acknowledging the necessity of seeking chances for change.
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