Blogs from Art Waskey
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Validate the Decision Makers
A critical phase of a successful sales cycle is validating the decision maker(s). Digitalization has made communication — the centerpiece of any...
Identifying Customer Needs
Once you have built trust and understand your customers’ backgrounds and motivations, you can identify their needs and begin to formulate solutions....
Understand your customer
Building trust in customer relationships is critical to a successful sales cycle. To establish trust you need to understand your client’s needs and...
Trust in Customer Relationships
Selling involves the transfer of trust, and a successful sales cycle revolves around establishing trust in customer relationships. The manner in...
Building a Permanent Filing System
Having a consistent digital filing system that supports your business's objectives is critical to success in the digital era. Here are 3 key actions...
How to Better Manage Your Email
A full mailbox is a time sink. Many people assert that checking emails is the biggest time-waster among all management tools. This makes it...
An Effective Calendar System
The digital calendar Today’s digital calendars offer highly effective calendar systems that greatly improve our ability to manage time. When...
Integrity, Intensity, Intelligence
Generating insights As I age, I find myself taking more time with a friend or colleague over a cup of coffee. Gone are the “all business” meetings...
Managing Your Contact List
Your Contact List is your lifeline. Managing it well is essential to your success. Let’s look at the skills required for an effective automated...
Use Available Digital Capabilities
Many purchasing decision makers are now digital natives and that number continues to grow. This makes the excellence of your digital capabilities...
Customer personalization
Independent distributors succeed based on the added value they bring to the customer relationship. In 2024, strengthening customer personalization...
Adopting AI in Marketing
The traditional marketing landscape is changing rapidly as Artificial Intelligence (AI) tools are introduced. AI is disrupting the usual sales...
Adaptability
Looking Back As I start the New Year, I like to make observations about the previous year. Looking back, 2023 was a year replete with some big...
AI and Cost Containments
One of the greatest advantages of deploying Artificial Intelligence (AI) applications is the effective cost containments they yield. AI can help...
Consider Implementing AI
Artificial Intelligence (AI) applications offer exciting possibilities for transforming how business is done. Its applications are complex and very...
AI and Marketing Productivity
Coming to your market Artificial Intelligence (AI) applications are rapidly infiltrating market spaces. McKinsey has declared that “AI is poised to...