Cultural Fragility

Each business has a unique culture and it can be fragile. Changes within and outside your organization can threaten the culture of your company. Firstly, a merger or acquisition may alter your existing cultural landscape. A respected leader may go astray, upsetting the company’s cultural trust. It is important, therefore, to be vigilant about building habits that maintain and protect your company’s cultural foundation.

Key Cultural Building Blocks

Here are three key ways to build a strong cultural foundation for your business.

  1. A humble heartA truly self-assured leader doesn’t need a pat on the back. He needs to be humble. I live in Denver where a local sports superstar leads with a humble heart. The Denver Nuggets basketball team won a national championship this year. Nikola Jokic is their superstar yet consistently attributes his success to plays made by other team members. In his sincere and humble way, Jokic demonstrates that the Nuggets are a team, not a group led by one superstar.
  • Personal accountabilityAuthentic leaders must assume responsibility for their decisions, including their failures. A leader does not inspire confidence if he demands that others take the fall when his idea fails. In the event of a merger or acquisition, a good leader doesn’t say (as I have heard many times), “Nothing is going to change.” A true leader empowers change by taking personal responsibility for necessary actions, even when there is the possibility that these will be unpopular.
  • Aim for virtue Pay attention to the moral positioning of your company’s leaders. Does it make them, and those around them, more courageous? Furthermore, a leader needs to be confident and resilient in the face of stress. She needs to be able to meet unexpected challenges and adjust quickly to change. People who aim high in the virtue department model their integrity for others in the workplace. This enables a company to build and maintain a strong cultural presence.

Build a Strong Cultural Foundation

People want to join a company with a clear mission that aligns with their idea of a strong cultural institution. Lastly, they want to be led by humble, accountable people and demonstrate strength of character. Your business will profit from building a solid cultural foundation.

Get tips and tricks like the above in The Art of Sales books. Or subscribe to the FREE monthly articles here.